GAB Studio
Luxury Interior Design Studio
Building the operating system of a premium design studio.
Brand Strategy · Identity · Website · Digital Systems · Product Development
Client
GAB Studio
Industry
Luxury Interior Design
Location
Miami, USA
Services
Brand Strategy
Brand Identity
Website
Digital Systems
Presentation Design
Product Development
My Role
Brand & Digital Designer
The Challenge
GAB Studio had exceptional interior design work but lacked a cohesive brand and digital presence capable of reflecting the quality of its projects.
The challenge wasn't simply to create a visual identity. It was to build a complete system that would unify every client touchpoint—from the first impression online to presentations, printed materials and future product collections.
The goal was to create a scalable foundation that would allow the studio to communicate consistently, deliver a premium client experience and support its long-term international growth.
The Approach
Every decision was part of a connected process designed to build a complete brand ecosystem—not isolated design assets.
Research
Understanding the studio, its founders, target audience and long-term vision to define a clear strategic direction.
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Strategy
Building the brand positioning, messaging and creative foundations that would guide every future decision.
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Identity
Designing a cohesive visual identity system, including logo, typography, colour palette, patterns and brand guidelines.
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Digital Systems
Creating the website strategy, presentation system and digital assets to ensure a consistent experience across every touchpoint.
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Applications
Extending the identity across business cards, signage, architectural documentation, social media and branded materials.
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Product Development
Expanding the brand into GAB Shop through product concepts, illustrations and a scalable product identity for future collections.
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